2nd annual promotion aims to increase vaccine access and acceptance
LOUISVILLE, KY (August 17, 2022) – Kentucky Association of Health Plans (KAHP), the trade association representing all commercial insurers and Medicaid Managed Care organizations in the Commonwealth, today announced its second annual KY State Fair COVID-19 vaccine pop-up clinic and incentive giveaway.
Throughout the KY State Fair kicking off Aug. 18, KAHP will be giving away a free unlimited ride wristband and a $25 gift card (*while supplies last*) when attendees go to booth B419 in the Health Horizons Pavilion in South Wing B to receive a COVID-19 vaccine or booster shot. Hours are 10 a.m. to 6 p.m. daily. Closed Sundays.
Fair Attendees Receive COVID-19 Vaccine Incentive at KY State Fair - Credit KAHP
In addition, on Aug. 19, KAHP is partnering with Kentucky Sports Radio for a live KSR pre-show and KSR broadcast at the Fair from 9 a.m. – Noon.
Medicaid members may also be eligible to receive an incentive offered by their health plan in addition to the KAHP giveaway.
“Offering vaccines and incentives in non-traditional environments has been a winning formula,” said Tom Stephens, executive director of KAHP. “We had tremendous traffic at the Fair last year. We also gave away gas cards at a June pop-up clinic during the KY High School Athletic Association Baseball and Softball Championships and we’re proud to vaccinate 700 people.”
KAHP is getting the word out about the promotion through radio advertisements and targeted digital ads around the Fairgrounds.
KY’s health plans are employing a range of tactics to promote vaccine access and acceptance. KAHP has been engaged in a 16-phase effort including everything from a Kentucky Sports Radio vaccine tour, to a theme park vacation getaway drawing, gas card giveaways, non-profit vaccine clinic competitions with large grant payouts, school vaccine clinic incentives, and more.
To learn more visit KAHP.org.
About Kentucky Association of Health Plans:
Kentucky Association of Health Plans is the trade organization representing the Kentucky health insurance community. KAHP is a leader on issues that strengthen the accessibility, value, and quality of health care in the Commonwealth. Members include Aetna, Anthem, CareSource, Humana, Passport Health Plan by Molina Healthcare, UnitedHealth Group and WellCare. For more information visit: www.kahp.org or follow @kyhealthplans on Twitter.
